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How LLMs are Changing Search and Audience Habits
Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search
Aug 14
•
Harry Clarkson-Bennett
12
Navigating AI Mode for Publishers
AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.
Jun 12
•
Harry Clarkson-Bennett
11
How to Write Great Content for Search (that delivers)
It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan
Apr 28
•
Harry Clarkson-Bennett
15
5
Most Popular
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How to Write Great Content for Search (that delivers)
Apr 28
•
Harry Clarkson-Bennett
15
5
Google's Evergreen Article Scoring System Uncovered
Sep 1
•
Harry Clarkson-Bennett
15
7
How Google REALLY ranks news sites
Feb 9
•
Harry Clarkson-Bennett
7
Navigating AI Mode for Publishers
Jun 12
•
Harry Clarkson-Bennett
11
How to Build a Brand (with SEO) in a Post AI World
Jul 2
•
Harry Clarkson-Bennett
5
Becoming a commercially minded SEO (make more money)
Jul 23
•
Harry Clarkson-Bennett
8
Publisher SEO and a bit of patter
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Recent posts
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How Google REALLY ranks news sites
This breakdown of key Google news patents can help clarify why Google's news ecosystem can feel like the wild west
Feb 9
•
Harry Clarkson-Bennett
7
Mastering EEAT for publishers
How to make your site stand out in the slurry farm that is Google's internet
Dec 6, 2024
•
Harry Clarkson-Bennett
11
Crawl budget management for publishers and large sites
Tangible and proven ways you can create a more efficient site in the eyes of our glorious Googlebot overlord
Nov 18, 2024
•
Harry Clarkson-Bennett
9
4
How Google uses engagement metrics for search rankings
How Google uses engagements metrics to rank pages based on user satisfaction and has done so for over a decade
Oct 15, 2024
•
Harry Clarkson-Bennett
2
International SEO for publishers
Learn how to increase traffic, conversions, and user engagement by tailoring your site for different languages and regions
Oct 3, 2024
•
Harry Clarkson-Bennett
Internal linking for news publishers
With so much content to play with, internal links can be one of your most potent weapons as a news publisher
Oct 4, 2024
•
Harry Clarkson-Bennett
1
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News SEO
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Why updates to Google's Page Quality Rater Guidelines matter for Publishers
Google has made some pertinent and possibly poignant changes to its Quality Rater Guidelines. Here's why you should care.
Mar 4
•
Harry Clarkson-Bennett
3
2
How Google REALLY ranks news sites
This breakdown of key Google news patents can help clarify why Google's news ecosystem can feel like the wild west
Feb 9
•
Harry Clarkson-Bennett
7
Crawl budget management for publishers and large sites
Tangible and proven ways you can create a more efficient site in the eyes of our glorious Googlebot overlord
Nov 18, 2024
•
Harry Clarkson-Bennett
9
4
How Top Stories works
A detailed breakdown of Top Stories and the algorithm behind it. Every publisher SEO's favourite worst enermy
Nov 1, 2024
•
Harry Clarkson-Bennett
1
AI
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Are LLM Visibility Trackers Worth It?
Is LLM visibility worth the premium price point these tools have positioned themselves at or is the juice not worth the squeeze?
20 hrs ago
•
Harry Clarkson-Bennett
3
How people REALLY use LLMs and what that means for Publishers
How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.
Sep 24
•
Harry Clarkson-Bennett
2
How LLMs are Changing Search and Audience Habits
Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search
Aug 14
•
Harry Clarkson-Bennett
12
How to Build a Brand (with SEO) in a Post AI World
Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.
Jul 2
•
Harry Clarkson-Bennett
5
SEO
View all
Google's Evergreen Article Scoring System Uncovered
A patent breakdown that shows exactly how in-depth articles are scored and why authorship and site structure really matter
Sep 1
•
Harry Clarkson-Bennett
15
7
How LLMs are Changing Search and Audience Habits
Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search
Aug 14
•
Harry Clarkson-Bennett
12
Commercial SEO p. II - SEO x PPC
Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.
Jul 28
•
Harry Clarkson-Bennett
3
2
Becoming a commercially minded SEO (make more money)
Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.
Jul 23
•
Harry Clarkson-Bennett
8
How to Build a Brand (with SEO) in a Post AI World
Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.
Jul 2
•
Harry Clarkson-Bennett
5
Navigating AI Mode for Publishers
AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.
Jun 12
•
Harry Clarkson-Bennett
11
Understanding AI Overviews: a Patent-by-Patent breakdown
Analysing three patents so we can see how AIOs work and helping you figure out what to do about them (and AI Mode)
May 28
•
Harry Clarkson-Bennett
4
5
A Round Up of SEO Week
My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO
May 14
•
Harry Clarkson-Bennett
3
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